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Mastering the Art of Business Awareness: A Strategy for Sustainable Growth

Fundamentally, awareness is just getting in front of the right people, at the right time, and with the right message.

By David Cross

February 10, 2024



David Cross

Vision Digital CEO


David Cross

Vision Digital CEO

Fundamentally, awareness is just getting in front of the right people, at the right time, and with the right message.

When you break it down to its core – if you double the number of people who are aware of your business, you should double your sales – and therefore experience 100% growth.

Sounds simple, right?

Although it sounds simple, marketing is an ever-changing beast.

What worked 100 years ago, definitely doesn’t work today, and what works to grow awareness today probably won’t be what works 20 years from now.

Where taking out newspaper ads for “Mabel’s Miraculous Marketing Formula”, with unsubstantiated (and grossly exaggerated) claims, would have worked extremely well 100 years ago, this awareness tactic wouldn’t work at all today.

Looking at it purely from a numbers perspective, newspapers were the only form of mass media 100 years ago, so if you wanted to get in front of your audience, that was your best chance to get in front of as many people as possible. Now, even newspapers are digital and news websites are being visited less often.

This article from pawresearch.org shows that the number of Americans who “often” got their news digitally was only 60% in 2020, and this had dropped to 49% by 2022.

So, while using the awareness tactic of the 1920’s (newspapers) wouldn’t work today, there are plenty of options available that would help your business.

Establishing and increasing brand awareness is not just a goal; it’s a prerequisite for success and growth of any business.

We’re going to take a look at the 6 foundational steps you need to take, and areas you need to focus on, to generate sustainable business growth through increased awareness.

There are 6 steps that you need to take to maximise the awareness of your business.
1. Market Research
2. Social Media Optimisations
3. High Converting Web Design
4. Search Engine Optimsation
5. Ad Campaigns
6. PR Campaigns

Market Research – understanding your customers
First things first, get to know your customers!

Use surveys and tools to find out what they like and want.

This way, your messages can hit the right spot every time.

Social Media Optimisations
Think of social media as your business hub.

Platforms like Facebook and Instagram are where you can share updates.

Post regularly, use ads to reach more people, and be consistent to create a lasting impression.

High Converting Web Design
Your website is like a showcase for your business.

Make it look good and work smoothly.

When your website is highly converting, customers will enjoy spending time there.

Search Engine Optimization (SEO) is like having a map for your business.

Use keywords and create interesting content on your website to be easily found by search engines like Google.

Ad Campaigns
Now, let’s talk about ads – they’re like small promotions for your business.

Make them eye-catching and share them where your audience hangs out online.

Ads help your business get noticed in the digital crowd.

PR Campaigns
Last but not least, let’s talk about PR – Public Relations.

It’s like building trust and a good reputation.

Imagine getting featured in a newspaper or partnering with others in your field.

That’s what PR does – it makes your business look amazing to everyone!


Achieving mastery in business awareness demands a comprehensive strategy that encompasses a spectrum of channels and methodologies. Embracing the tenets of market research, social media optimization, web design, SEO, ad campaigns, and PR, businesses construct a resilient framework primed for enduring growth and triumph in the digital epoch and beyond. As the terrain undergoes continual transformation, enterprises must uphold an ethos of agility, adaptability, and proactivity, securing their position as trailblazers in a perpetually evolving marketplace.

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